Mexico’s growing middle class is making its presence known at the cash register. Canadian Dale Wishewan noticed that Mexico City mall lobbies were filled with people dressed in Abercrombie and Fitch while eating at McDonald’s and Starbucks. Today more than 60% of Mexicans are considered middle class. “There is this middle class that wants North American brands,” says Wishewan, chief executive of Booster Juice, a juice and smoothie company.
The 50 peso ($3.70) price of smoothies from Booster Juice would have been out of reach for most Mexicans a few years ago. However, as the economy recovers from the 2008 recession, more Mexicans are turning to more expensive North American brands.
