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Monday, February 6, 2012

Mexico: New "El Dorado" for Soft Drink Companies


It seems like soft drink powerhouses Coca-Cola Co (KO -0.07%) and PepsiCo (PEP -0.21%) are betting heavily on Mexico. Both companies recently announced huge investments in Mexico. 
For instance, PepsiCo recently announced its plan to invest $300 million through its Mexican subsidiary Sabritas SRL de CV to bolster the healthy snack segment and to set up a product research center on healthier snacks. 


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