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Wednesday, January 4, 2012

Starbucks Raises Prices on Tall Coffees in U.S. Northeast, South and Southwest



Starbucks Corp. (SBUX), the world’s biggest coffee shop operator, raised prices on certain beverages in the U.S. Northeast, such as New York City, the South and Southwest to make up for higher costs. The changes are the result of “the cost of doing business,” which includes distribution, materials and commodities, said Jim Olson, a company spokesman, in an email. 
The New York City market has raised the price of tall brewed coffees and tall lattes increased by 10 cents, while the price for grande brewed coffees stayed the same. 

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