Doing Business in Mexico: Driving the Americas Forward

“If you’re not operating in Mexico, you may be missing a very significant opportunity,” Muhtar Kent, Chairman and CEO of Coca-Cola Mexico says about Mexico as an international investment opportunity. As any iconic brand, Coca-Cola has become deeply embedded in Mexico’s culture. “It’s been mutually beneficial,” Joseph Tripodi, Chief Marketing and Commercial Officer for Coca-Cola includes his experience in Mexico: “the Coca-Cola Company and the Coca-Cola system, and Mexico – as a country and a market, and as an opportunity."