"Born in Italy, Made in Mexico, Sold in China"

Fiat, now owned by Chrysler, has been anticipating the official launch of the standard 500 model in the Chinese market. In order to prepare for this, the automaker unveiled the Fiat 500 First Edition at Shanghai, a special version limited to 100 units. The plant where this model is produced is located in Toluca, Mexico and was created at the cost of 550 million USD. Capable of producing 120,000 vehicles a year, half of the production of the small city car will be sent to the U.S. while the other half will be sent to Brazil and China. The special Fiat 500 First Edition model displays several custom graphics on its sides, created by Chinese designers to represent the link between Italy and China. Sales in China are due to begin this September 2011.