Hard Rock is licensing its name to three existing hotels owned by Mexico's Palace Resorts with roughly 2,200 rooms. Having recently teamed on Hard Rock Hotel & Casino Punta Cana, Hard Rock International announced an agreement with Palace Resorts LLC to transform Palace Resorts properties in Cancun, Puerto Vallarta and Riviera Maya into Hard Rock Hotels. These will be “ultimate all-inclusive” properties that bring the acclaimed Hard Rock experience to these popular Mexican tourist destinations.
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