Tequila is a business on the rise and thanks to this new “gold rush,” Mexico is now promoting the town of Tequila as the tourist destination for tequila enthusiasts around the globe.
The town of Tequila is home to major brands like Jose Cuervo, Sauza, and a number of smaller producers distilling the highest quality product in the world. Naturally, as the interest in tequila rises, so does Mexico’s production of these golden spirits. For instance, according to figures from Mexico's Secretary of Economy, tequila production has more than doubled since 1995. In 2011, Mexico exported more than 163 million liters of the agave-based alcohol, up from 64 million in 1995.
One of the more widely know distilleries, Sangre de Azteca, produces about 9,000 liters of pure tequila a day, selling it under different brand names in Mexico, France, and the United States.
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