“There are big opportunities in Latin America,” says Mr. Diez Barroso, great-grandson of the Televisa founder. “But a lot of the [U.S.] companies I talk to have resources committed to Asia – and not Latin America.”
A new joint venture, between a new bank, Evolution Media Capital, and Creative Artists Agency aims to make it easier for U.S. institutions and other groups to identify film, television and sports investments in the U.S. and Latin America. This is something that is becoming increasingly attractive thanks to sharp growth in the region’s media sector.
Mr. Diez Barroso said the joint venture would become a “gateway” for the region creating opportunities for U.S. investors that had previously been limited to wealthy individuals or families from Latin America. “We want to provide an access point for these deals,” he told the Financial Times.
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