Concha y Toro, Digrans create joint venture in Mexico

Chilean winemaker Concha y Toro and Mexico-based Digrans have established a new joint venture, VCT&DG Mexico, for distribution of wines in the Mexican market. The Joint Venture expects to set up a marketing and sales division exclusively for the market. VCT&DG Mexico has plans to invest in the development of the brands and strengthen their presence across Mexico. Already, around 40% of bottled Chilean wine exports to Mexico are from Concha y Toro. Its signature brand is Casillero del Diablo, a well-known Chilean wine all over the world. Digrans Mexico chairman Claudio Alvarez said the proven exporter vocation of Concha y Toro, with its successful global strategy of brand building, together with the company's knowledge and experience in the Mexican market, 'will enable these two dynamic companies to work as a team to strengthen the presence and consumption of wine in Mexico.'