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Tuesday, August 30, 2011
Calvin Klein to Invest in Mexico with 30 Stores
Mexico City - Warnaco, the owner of Calvin Klein Underwear, Calvin Klein Jeans, Speedo, Olga and Warner's, is planning on opening approximately 30 new shops in Mexico, that will join the 6 they currently have. In an interview during the presentation of the advertising campaign "Déjate Ver con Calvin Klein" or Be in the spotlight with Calvin Klein, the Country Manager of Calvin Klein said that Warnaco will open three new shops at Santa Fe, Perisur and Interlomas. He added that in 2012 they will inaugurate 12 shops and a year later 14 new sales points. Each Calvin Klein unit opened may represent an investment that ranges from US$250 thousand to US$3.5 million, depending on the size of the store.
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